Glenboden M & A Originations
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How committed are Hershey and Nestle to Wedel ? - June 20, 2010

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It's said that Hershey, Nestle and Jutrzenka are in the race to acquire Wedel, Poland's no.1 legacy chocolate brand. Apparent strategy and M&A history point to Hershey and Nestle as not fully committed; at best opportunistic here. Jutrzenka is best positioned strategically and in synergy terms; it has financial options in spite of its small scale.
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